One of the Advantages of Social Media Is That Communities

question 133

Multiple Choice

One of the advantages of social media is that communities can form around ideas, interests, and commonalities regardless of the physical location of their members. The best way to use this advantage to market a product is to

• A)identify consumers in the niche audience who are "passive receivers."
• B)use Facebook to reach the niche audience of consumers because it is the largest and most popular social network.
• C)use Twitter to create a buzz in the niche audience of consumers to target and get them "tweeting."
• D)identify the niche audience of consumers to target and choose the appropriate social network to reach this audience.

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Definitions:

Gilligan

A psychologist known for her work in gender differences in morality and ethical decision-making, challenging traditional theories by introducing a feminine perspective.

Spillover Hypothesis

A theory suggesting that the emotions, attitudes, and behaviors experienced in one area of life can transfer to, and affect, another area.

Knowledge Carryover

The application of knowledge or skills learned in one context to a new context.

Group Harmony

The state of peaceful and productive coexistence within a group, prioritizing collective wellbeing and minimizing conflicts.