Brand Managers Can Use Twitter Strategically to Accomplish All of the Following

question 34

Multiple Choice

Brand managers can use Twitter strategically to accomplish all of the following, except:

• A)ignore user criticisms to develop happier customers.
• B)tweet on topics that provide information of value to their customers.
• C)follow Twitter profiles that mention their products.
• D)generate brand buzz by developing an official Twitter profile.

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Definitions:

Average Revenue

Average revenue is the amount of turnover a company generates per unit of product sold, calculated by dividing total revenue by the number of units sold.

Pure Monopolist

A market structure in which a single seller controls the entire supply of a product or service, and there is no close substitute.

Marginal Revenue

is the additional revenue that a firm receives from selling one more unit of a good or service.

Nondiscriminating Pure Monopolist

A monopolist that charges all consumers the same price for its product, regardless of the differences in their willingness to pay.