If a Brand Manager Agrees to Pay $0

question 57

Multiple Choice

If a brand manager agrees to pay $0.25 for every 1,000 times their ad loads, up to $75 per month, it is referred to as

• A)cost per action (CPA).
• B)cost per thousand (CPM).
• C)negotiated cost.
• D)cost per click (CPC).

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Definitions:

Neural Changes

Refers to the alterations in the structure, function, or chemistry of nerve cells (neurons) in the brain and nervous system, often as a result of learning, experience, or injury.

Dishabituation

refers to the reinstatement or increase in responsiveness to a stimulus after a change in the situation has temporarily disrupted habituation.

Rock "n" Roll

A genre of popular music originating in the 1950s, characterized by a strong rhythm, simple melodies, and often featuring guitars and drums.

Hip-Hop Song

A musical piece that is part of the hip-hop genre, characterized by rhythmic spoken lyrics and strong beats.