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Aldi is a no-frills grocery chain. It sells grocery staples right out of the crates and boxes with emphasis on low-priced, private-label brands. Aldi stores are typically about one-third the size of the traditional supermarket. By controlling expenses, Aldi customers can expect to save 30 to 50 percent on their grocery bills compared to Kroger customers. The chain targets bargain hunters who are willing to rent a cart and bag their own groceries. In terms of Porter's generic business strategy, Aldi uses a
________ strategy.
Stressful Situations
Circumstances that trigger a state of tension or anxiety, which can result from various environmental, social, or personal factors.
Affective Intensity
The strength or degree of emotion a person typically experiences and expresses, which can influence their response to different situations.
Emotions
Complex psychological states that involve physiological arousal, expressive behaviors, and conscious experience.
Emotional Stability
is a personality trait referring to the extent to which a person is able to remain calm, composed, and untroubled by stress or pressure.
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