Examlex
T-Mobile's 2010 holiday TV ad featuring Chuck Norris unexpectedly surpassed expectations of success by becoming popular not only in the Czech network but in
Neighboring Poland and Slovakia as well. While this started as a marketing
Strategy targeted at a single country, it crossed country boundaries and became a global marketing strategy.
External Environments
The external factors, conditions, and forces outside an organization that can affect its activities and performance, including economic, legal, and technological influences.
Sustainable Development Goals
A collection of 17 global objectives set by the United Nations in 2015 to achieve a better and more sustainable future for all by 2030.
Cold War
A period of geopolitical tension between the Soviet Union and the United States and their respective allies, from the end of World War II until the dissolution of the Soviet Union in 1991, characterized by threats, propaganda, and other measures short of open warfare.
Cause-related
Pertains to marketing or initiatives that link a company or brand with a social cause or issue for mutual benefit.
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