Brand Managers Can Strategically Use LinkedIn to Accomplish All of the Following

question 138

Multiple Choice

Brand managers can strategically use LinkedIn to accomplish all of the following, except:

• A)organize focus groups.
• B)network with industry-related groups.
• C)incite controversial conversations.
• D)find sales leads.

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Definitions:

Special Peers

Individuals within a group who have distinct skills, qualities, or roles that set them apart from others.

Collegial Peers

Individuals within the same organization or professional field who are considered equals in status and collaborate or interact on a professional level.

Informational Peers

Individuals or group members who provide data or knowledge to one another without a hierarchical relationship.

Formal Peers

Colleagues or associates within an organization who are officially recognized as being at the same level or status.