The Information Used During the Evaluation Phase of the Strategic

question 78

Multiple Choice

The information used during the evaluation phase of the strategic marketing process includes: 1) ________and 2) action memos to correct problems, exploit opportunities.

• A)market-product grids with targets
• B)positioning studies
• C)detailed plans to execute the marketing program
• D)tracking reports to measure results

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Definitions:

Return on Investment

A performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of a number of different investments.

Treasury Stock

Refers to shares that were issued and later reacquired by the company. It is subtracted from total equity.

Voting Rights

The rights of shareholders to vote on company matters, typically exercised during a corporation's annual general meeting.

Dividends

Payments made by a corporation to its shareholder members, distributing a portion of the company's earnings.