When General Mills Introduced Frosted Cheerios, It Wanted to Launch

question 82

Multiple Choice

When General Mills introduced Frosted Cheerios, it wanted to launch the product in half the time taken by any cereal manufacturer to launch a new cereal. General Mills created a team that studied the successful product launch of other companies' cereals to determine what went well and what did not. To learn these lessons from other cereal
Launches, General Mills used:

• A)reverse engineering.
• B)research mimicry.
• C)benchmarking.
• D)product emulation.

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Definitions:

Exclusionist Culture

A societal model that systematically denies certain groups access to rights, resources, and opportunities.

Free Blacks

African Americans who were not enslaved and lived freely during the periods of slavery in the United States, some of whom owned property and even slaves.

Antebellum Period

The time period in the United States before the Civil War, noted for its growing divisions over slavery.

Population

The total number of people inhabiting a particular area or country.