Sales Response Functions Relate The

question 185

Multiple Choice

Sales response functions relate the:

• A)market share of firm to market share of primary or nearest competitor.
• B)incremental costs to market share.
• C)expense of marketing effort to marketing results obtained.
• D)expense of marketing effort to primary competitors' spending.

---

Definitions:

Cultural Expectations

The shared beliefs or norms that a group holds about how individuals should behave in various contexts.

Education

The systematic process of facilitating learning, or the acquisition of knowledge, skills, values, and habits through various forms.

Lifestyle

The way in which a person or group lives, including patterns of social relations, consumption, entertainment, and dress.

Attitude

A settled way of thinking or feeling about something, which is often reflected in a person's behavior.