The Market for Mobile Phones Can Change Very Rapidly

question 106

Multiple Choice

The market for mobile phones can change very rapidly. If Apple uses a BCG portfolio analysis for their new iPhone, one downfall of using this tool may be that:

• A)it acts as a strong motivational tool for employees in SBUs that have been labelled dogs or problem children.
• B)it considers so many SBU factors beyond market growth rate and relative market share.
• C)by the time decisions are made, market conditions may have changed.
• D)it does not require forecasts in order to be implemented.

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Definitions:

Vastus Intermedius

A deep muscle in the anterior compartment of the thigh, part of the quadriceps femoris group, lying between the vastus lateralis and vastus medialis.

Quadriceps Femoris

A significant muscular grouping, consisting of four dominant muscles located at the front of the thigh, crucial for extending the knee.

Ventrolateral Surface

Refers to the surface of an anatomical structure that is both toward the belly and the side.

Biceps Brachii

A large muscle in the upper arm responsible for flexion of the elbow and supination of the forearm.