Loyal Consumers Have Found Numerous Uses for WD-40 Lubricating Spray

question 6

Multiple Choice

Loyal consumers have found numerous uses for WD-40 lubricating spray beyond what its manufacturer intended. A few years ago, its manufacturer ran a contest asking people to send in ways that they used the product. For example, some respondents said they were using the product as an insect killing spray (and some people really were. By capitalizing on the unforeseen ways its product gets used, the WD-40 manufacturer Could implement a________ strategy.

• A)diversification
• B)market penetration
• C)product development
• D)market development

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Definitions:

Personality

The combination of characteristics or qualities that form an individual's distinctive character, influencing their patterns of thought, feelings, and behaviors.

Moral Behavior

Actions that align with societal norms and values regarding what is right and wrong.

Value Judgment

An assessment that reflects personal beliefs or opinions rather than objective truth, often involving a declaration of something being good or bad.

Attitude Toward Sex

An individual's beliefs, values, and feelings about sex, which can influence their sexual behaviors and perceptions.