What Are the Three Steps Involved in the PLANNING Phase

question 23

Multiple Choice

What are the three steps involved in the PLANNING phase of the strategic marketing process?

• A)planning; implementation; and control
• B)identify industry trends; analyze competitors; assess own company; and research customer
• C)set market and product goals; select target markets; find points of difference; and position the product
• D)situation (SWOT)analysis; market-product focus and goal setting; and marketing program development

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Definitions:

Reactive

Characterized by actions taken in response to external stimuli or events, as opposed to initiating actions proactively.

Person-Environment Transaction

The dynamic interaction and exchange between individuals and their surrounding physical, social, and cultural environments.

Active

Engaging or ready to engage in physically energetic pursuits; not passive.

Person-Environment Transaction

Describes how people and environments influence each other in dynamic ways, including how personal characteristics affect environmental reactions and vice versa.