The Actions Taken in Situation (SWOT)analysis, or Step 1 of the Planning

question 40

Multiple Choice

The actions taken in situation (SWOT) analysis, or Step 1 of the planning phase, include: 1) identify industry trends, 2) , 3) assess own company, and 4) research customers.

• A)analyze competitors
• B)find points of difference
• C)set market and product goals
• D)select target markets

---

Definitions:

Carryover Effects

A phenomenon in repeated measures designs where the effect of previous condition(s) carries over to influence performance in subsequent condition(s).

AB Design

A basic experimental design consisting of a control phase (A) followed by a treatment phase (B), used primarily in behavior analysis to assess the effect of a treatment or intervention.

Randomized AB Design

An experimental design involving random assignment to two groups, A (control) and B (treatment), to examine the effect of a variable.

ABAB Design

Another name for Reversal Design, illustrating the sequence of observational and intervention phases: A (baseline) followed by B (intervention), another A (withdrawal of intervention), and final B (re-introduction of intervention).