There Are Many Perfumes on the Market, but Only One

question 92

Multiple Choice

There are many perfumes on the market, but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties. The perfume's name is Demeter, and it makes over 150 different fragrances with
Names like Dirt, Lobster, Dandelion, Sugar Cookie, Brownie, Woodsmoke, Leather,
And Turpentine. According to people who use Demeter perfume, its memorable scents would be what makes it superior to other perfumes. What element of the marketing
Program is being considered when the company's owner decided initially to market the perfumes in a limited number of very exclusive specialty department stores?

• A)place
• B)promotion
• C)price
• D)product

---

Definitions:

Fear of Falling

An ongoing concern about falling that can lead to avoiding activities believed to increase the risk of falling.

Bone Mass

The amount of mineralized bone tissue in the body, critical for supporting structures, mobility, and overall health.

Menopause

The end of menstruation and a woman’s reproductive capacity.

Osteoarthritis

The most common type of arthritis; it affects joints that are injured by overuse, most commonly the hips, knees, lower back, and hands, in which the cartilage protecting the ends of the bones where they meet at the joints wears away, and joints become less flexible and swell.