There Are Many Perfumes on the Market, but Only One

question 62

Multiple Choice

There are many perfumes on the market, but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties. The perfume's name is Demeter, and it makes over 150 different fragrances with
Names like Dirt, Lobster, Dandelion, Sugar Cookie, Brownie, Woodsmoke, Leather,
And Turpentine. According to people who use Demeter perfume, its memorable scents would be what makes it superior to other perfumes. Which elements of the marketing program were being considered when the company's owner decided initially to market the perfume in 1-ounce coloured glass bottles that would not always be sold at list
Price?

• A)price and product
• B)place and promotion
• C)price and place
• D)promotion and price

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Definitions:

Adaptive Potential

The capability of an individual or system to adjust or change in response to new conditions or environments.

Epigenesis

A biological process in which the development of an organism is shaped by the interaction between its genetic potential and the environment, leading to the gradual unfolding of complex structures.

Grief Resolution

The process of working through the emotional and psychological impact of loss to reach a state of acceptance and adjustment.

Centering

The act of bringing focus to a central point or concern, often used in meditative practices to achieve calmness and balance.