Two Major Elements of the Implementation Phase of the Strategic

question 111

Multiple Choice

Two major elements of the implementation phase of the strategic marketing process are:

• A)executing the marketing program and designing the marketing organization.
• B)establishing a business mission and designing measurable goals and objectives.
• C)designing the marketing mix and setting the budget.
• D)segmenting the market and selecting target markets.

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Definitions:

Underproductive

Describes a level of output or efficiency below what is possible or expected, often due to various hindering factors.

Situational Surprises

Unpredicted events that occur due to certain situational factors, often challenging preconceived plans or expectations.

Task Assignments

The distribution of duties or tasks among members of a team or organization, often based on each member's skills, experience, or job role.

Reassembling Work Routines

The act of rearranging or redesigning the way tasks and processes are structured within work environments to improve efficiency or adapt to new circumstances.