When BellSouth Made Plans to Increase Its Presence in the Lucrative

question 17

Multiple Choice

When BellSouth made plans to increase its presence in the lucrative Latin American market, some of its employees decided BellSouth needed to acquire the rest of Telefonia Cellular de Nicaragua, one of its subsidiaries in Latin America. To do so,
They paid a substantial sum to the wife of a Nicaraguan legislator who was responsible for legal changes that were needed to allow Telefonia to become completely owned by BellSouth. This payment was in direct violation of U.S. law, and BellSouth had to pay a hefty fine and divest itself of its illegal acquisition. In which phase of the strategic
Marketing process did the BellSouth strategy fail?

• A)the goal-setting phase
• B)the control phase
• C)the implementation phase
• D)the strategic development phase

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Definitions:

Customer Relationship Management

A strategy and software approach for managing and analyzing interactions with current and potential customers to improve business relationships.

Value Chain Management

The strategic analysis and optimization of activities involved in the creation, production, and delivery of goods and services.

Information Technology

The use of computers, software, networks, and other electronic devices to store, process, and exchange data and information.

Competitive Advantage

A setting or circumstance that grants a company a beneficial or preeminent status in comparison with its competitor firms.