The Number of People Who Have "Opted In" to a Brand's

question 75

Multiple Choice

The number of people who have "opted in" to a brand's messages through a social media platform at a given time are referred to as

• A)lookers.
• B)followers.
• C)visitors.
• D)fans.

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Definitions:

Provision

The act of supplying or making available goods or services in the market.

Public Goods

Goods that are non-excludable and non-rivalrous, meaning they are available for everyone to consume without reducing the amount available for others.

Marginal Social Benefit

The additional benefit to society from the consumption of an additional unit of a good or service.

Public Goods

Goods that are non-excludable and non-rivalrous, meaning that no one can be excluded from their use and one person's use does not reduce availability to others.