What Are the Three Steps Involved in the PLANNING Phase

question 23

Multiple Choice

What are the three steps involved in the PLANNING phase of the strategic marketing process?

• A)planning; implementation; and control
• B)identify industry trends; analyze competitors; assess own company; and research customer
• C)set market and product goals; select target markets; find points of difference; and position the product
• D)situation (SWOT)analysis; market-product focus and goal setting; and marketing program development

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Definitions:

Acute Stress Disorder

A mental health condition characterized by severe anxiety and dissociation symptoms occurring after a traumatic event.

Physical Symptom

A noticeable change in the body's condition that indicates a disease or disorder, often perceived through pain, discomfort, or visible alteration.

Anxiety Disorders

A group of mental health disorders characterized by significant feelings of anxiety and fear, impacting daily functioning.

Racing Heart

A sensation where the heart beats rapidly, often perceived by the individual as heart palpitations, which can occur due to stress, anxiety, or other health conditions.