There Are Many Perfumes on the Market, but Only One

question 139

Multiple Choice

There are many perfumes on the market, but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties. The perfume's name is Demeter, and it makes over 150 different fragrances with
Names like Dirt, Lobster, Dandelion, Sugar Cookie, Brownie, Woodsmoke, Leather,
And Turpentine. According to people who use Demeter perfume, its memorable scents would be what makes it superior to other perfumes. Which element of the marketing program is being considered when the company's owner decides to add scents that
Evoke colors?

• A)place
• B)product
• C)price
• D)promotion

---

Definitions:

Short Run

A period in which at least one input is fixed, limiting the ability of a firm to adjust all of its inputs to change output.

Unemployment

A situation where individuals who are capable of working and are actively seeking work are unable to find employment.

Inflation

A universal hike in costs and decline in the monetary value.

Long-Run Phillips Curve

An economic concept stating that in the long run, there is no trade-off between inflation and unemployment, depicted as a vertical line at the natural rate of unemployment.