Describe the Advantages of Integrating Social Media Metrics, Such as Website

question 75

Essay

Describe the advantages of integrating social media metrics, such as website traffic sources,
click-through-rates, cost-per-click, page views, and page-view-flows, into a marketing dashboard?

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Definitions:

Attention

The mental ability to focus on a single element of one's surroundings while disregarding other stimuli.

Weber's Law

A principle of perception that states the change in a stimulus that will be just noticeable is a constant ratio of the original stimulus.

Psychophysics

The scientific study of the relationship between physical stimuli and the sensations and perceptions they produce in the human mind.

Weber's Law

A principle that states the smallest change in a stimulus, such as weight or brightness, that can be detected is a constant proportion of the original stimulus's intensity.