The Actions Taken in the Marketing Program, Step 3 of the Planning

question 141

Multiple Choice

The actions taken in the marketing program, Step 3 of the planning phase, include: 1) develop the program's marketing mix and 2) _________ _.

• A)identify industry trends
• B)develop the budget by estimating revenues, expenses, and profits
• C)select target markets
• D)position the product

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Definitions:

Liabilities

Debts or financial responsibilities a business has to people or entities outside of it.

Increase Net Income

Actions or strategies aimed at raising the amount of profits a company keeps after deducting all expenses, taxes, and costs.

Stockholders' Equity

The remaining interest in a company's assets after all liabilities have been subtracted, also referred to as shareholders' equity.

Unearned Revenue Account

A liability account that records payments received for goods or services not yet delivered or performed.