The Actions Taken During Market Product Focus and Goal Setting

question 129

Multiple Choice

The actions taken during market product focus and goal setting, Step 2 of the planning phase, include: 1) set market and product goals, 2) ________, 3) find points of difference, and 4) position the product.

• A)research customers
• B)develop the program's marketing mix
• C)identify industry trends
• D)select target markets

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Definitions:

Survey Method

A research technique that involves asking a large group of people questions about their opinions, behavior, or knowledge.

Behaviours

Observable activities conducted by individuals or groups in response to external or internal stimuli.

Attitudes

A settled way of thinking or feeling about something, typically reflected in a person's behavior.

Naturalistic Observation

A research method in which subjects are observed in their natural environment without any manipulation by the observer.