The Information Needed for the Marketing Program, Step 3 of the Planning

question 45

Multiple Choice

The information needed for the marketing program, Step 3 of the planning phase, includes: 1) marketing mix actions and 2) _________.

• A)market-product grids with targets
• B)positioning studies
• C)detailed plans to execute the marketing program
• D)projections for future sales, expenses, and profits

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Definitions:

Variable Cost Per Unit

The cost that varies with the level of output or activity and is typically assessed on a per-unit basis.

Fixed Cost Per Unit

This is the calculated cost assigned to each unit of production, derived by dividing the total fixed costs by the number of units produced.

Estimated Cost

A projection or approximation of the cost to produce a product or complete a project.

Cost Graphs

A visual representation used in economics and accounting to display the relationship between costs and various levels of activity.