Many Large, Packaged Goods Marketers Like Procter & Gamble, Kraft

question 96

Multiple Choice

Many large, packaged goods marketers like Procter & Gamble, Kraft, and Pillsbury have used the product manager (or brand manager) system of marketing organization and implementation. Which of the following is the key advantage of this system?

• A)Product managers have direct responsibility for research and development of new products.
• B)Product managers can assume profit-and-loss responsibility for the performance of the product line.
• C)Product managers are short-term in their orientation.
• D)Product managers have major responsibilities and relatively little authority.

Comprehend the need for preparing pro forma statements on a stand-alone basis for proposed projects.

Acknowledge the effect of fixed and variable costs on operating cash flow.

Grasp the concept of net working capital management and its recovery in project analysis.

Appreciate the inclusion of opportunity costs in project cash flows.

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Definitions:

Business Income

Revenue received from the sale of goods or services related to the day-to-day operations of a business.

Immigration

The action of moving to a foreign country to live permanently.

Pre-migration

The period before migration that involves preparation and decision-making processes by potential migrants.

Brain Drain

The migration of skilled professionals from one country to another, often for better career opportunities or living conditions.