The Actions Taken During the Implementation Phase of the Strategic

question 166

Multiple Choice

The actions taken during the implementation phase of the strategic marketing process include: 1) obtain resources, 2) design marketing organization, 3) ________, 4) and execute the marketing program.

• A)develop schedules
• B)position the product
• C)find points of difference
• D)select target markets

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Definitions:

Conscious Interpretation

The mental process of assigning meaning to perceptions, thoughts, or feelings within one's awareness.

Complex Feelings

Emotions that are multifaceted, often involving a mixture of different feelings that are not easily described by basic emotions.

Automatic Processing

A type of cognitive processing that occurs with little effort, conscious thought, or attention, typically because it has become an ingrained skill through repetition.

Two-Factor Theory

A theory suggesting that emotion is based on physiological arousal and cognitive labeling of that arousal.