Theatre Tests

question 202

Multiple Choice

Theatre tests:

• A)use electronic devices for questionnaires during or after consumers view a TV advertisement to measure viewer response or feelings.
• B)present consumers with a sample of a product and several different advertisements for the product. They are asked to select the one they think is most effective and explain why.
• C)present a panel of consumers with an ad and ask for their reactions concerning the ad's effectiveness, appeal, etc.
• D)present a panel of consumers with an ad for a limited period of time. The ad is then removed, and the respondents are asked to recall as much pertinent information as possible.

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Definitions:

Social Security System

A government program designed to provide financial support to people in retirement, disability, or to survivors, funded through payroll taxes.

Unemployment Benefits

Payments made by the government or a private entity to individuals who are unable to find employment.

SNAP Benefits

Financial assistance provided through the Supplemental Nutrition Assistance Program to eligible low-income individuals and families for purchasing food.

Comprehensive Income

The total change in equity for a business enterprise during a period from transactions and other events from non-owner sources.