A Television Production Company Was Looking for an Idea for a New

question 187

Multiple Choice

A television production company was looking for an idea for a new show and
approached Emeril Lagasse, a charismatic chef that frequently appears on the Food Channel. It was decided the production company would build a show based around Lagasse's life. While the casting of the popular Lagasse insured people would watch the first couple shows, poor scripts led to the cancellation of the show. In terms of the SWOT analysis, the casting of Lagasse was a________, and the poor scripts were a ________.

• A)opportunity; threat
• B)threat; opportunity
• C)strength; weakness
• D)weakness; threat

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Definitions:

Horizontal Analysis

A financial analysis technique that compares line items in financial statements over a period of time to identify trends and growth patterns.

Percentage Change

A mathematical calculation that shows how much a quantity has increased or decreased in percentage terms from the original figure.

Horizontal Analysis

Comparative financial analysis technique that views financial data over multiple periods to identify trends and growth patterns.

Balance Sheet

A summary statement of a firm's assets, liabilities, and equity held by shareholders, reflecting its financial position at a specific moment.