Reference: 19-02 TB Figure 1

question 118

Multiple Choice

Reference: 19-02
TB Figure 1

-Referring to TB Figure 1, each phase of the strategic marketing process creates its own unique type of output report. Which of the following would be associated with the evaluation phase?

• A)Sales reports using the firm's product metrics and dashboards.
• B)Corrective action memos, triggered by comparing results with plans often using the firm's marketing metrics and dashboards.
• C)Performance reviews for key personnel.
• D)Action memos that tell (1)who is (2)to do what (3)by when.

---

Definitions:

Rate of Return

The percentage of increase or decrease in the value of an investment over a given period, adjusted for any payouts.

Interest Income

The income earned on funds deposited or invested, including interest payments from savings accounts, certificates of deposit, bonds, and loans.

Growing Annuity

A series of periodic payments that grow at a constant rate per period, often used to calculate the present value of future payments that increase over time.

Present Value

The immediate valuation of a prospective sum of money or sequences of cash payments, utilizing a certain return rate.