One Reason for Using Radio as an Advertising Medium Is

question 62

Multiple Choice

One reason for using radio as an advertising medium is:

• A)its inability to use humour.
• B)that it is a segmented medium offering distinctive formats.
• C)its multisensory appeal.
• D)its long lead time required for the placement of an ad.

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Definitions:

Projection

a defense mechanism where individuals attribute their own unwanted thoughts, feelings, or motives to another person.

Personal Growth

The process of improving oneself through such means as enhancing personal skills, competencies, and self-awareness.

Carl Rogers

An influential American psychologist who founded client-centered therapy and emphasized the importance of a supportive therapeutic environment for psychological growth.

Genuineness

The quality of being authentic, sincere, and honest in one's interactions and relationships.