Demeter Fragrances Are Unlike Perfumes Because Perfume Manufacturers Combine Several

question 24

Multiple Choice

Demeter fragrances are unlike perfumes because perfume manufacturers combine several scents to create a perfume. The founder of the company realized these fragrances smell wonderful on their own. More than 150 different individual scents Such as Woodsmoke, Rust, Vanilla, Mildew, Lobster, Lilies, and Chocolate are bottled under the Demeter brand. Each Demeter fragrance appeals to a unique market segment that prefers only that fragrance. According to the market-product grid framework, Demeter uses a__________ strategy.

• A)market-product concentration
• B)selective specialization
• C)product specialization
• D)market specialization

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