When Using Share Points to Make Marketing Resource Allocation Decisions

question 157

Multiple Choice

When using share points to make marketing resource allocation decisions, marketing managers must estimate all of the following EXCEPT:

• A)market share for the product.
• B)corporate return on investment.
• C)revenues associated with each point of market share.
• D)the contribution to overhead and profit (or gross margin)of each share point.

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Definitions:

Aorta

The largest artery in the human body, originating from the left ventricle of the heart and extending down to the abdomen, distributing oxygen-rich blood to all parts of the body.

Sphygmomanometer

A device used to measure blood pressure, consisting of an inflatable cuff to restrict blood flow, and a mercury or aneroid manometer to measure the pressure.

Sphygm/o

A prefix related to the pulse, used in terms denoting something measured by the pulse.

Arterial Blood Pressure

The pressure within arteries, which is vital for circulating blood throughout the body.