The More a Marketing Plan Is Based On__________ , Rather

question 11

Multiple Choice

The more a marketing plan is based on__________ , rather than guesses, the less uncertainty and fewer risks are associated with executing it.

• A)past historical data
• B)facts and valid assumptions
• C)intuitions and forecasts
• D)industry forecasts and sales predictions

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Definitions:

Demand Curve

A graph showing the relationship between the price of a good and the quantity of that good consumers are willing to buy.

Capital Market

The capital market is a financial market where long-term debt or equity-backed securities are bought and sold, providing businesses and governments with a platform to raise funds for long-term investments.

Marginal Productivity

The additional output that is produced by utilizing one more unit of a variable input, holding all other inputs constant.

Marginal Product

The additional output produced by employing one more unit of a particular input, holding other inputs constant.