Which of the Following About User-Generated Content Is FALSE

question 11

Multiple Choice

Which of the following about user-generated content is FALSE?

• A)If a marketer has a strong brand, that marketer will benefit from positive consumer-generated media.
• B)Consumers do not wish to be shouted at by marketers.
• C)Consumers appreciate a loud message from marketers.
• D)If a marketer has a weak brand, then there is a chance that negative consumer-generated media will result.

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Definitions:

Employed Workers

Individuals actively engaged in a job or business who are receiving compensation for their labor.

Price Elasticity

The measure of how much the quantity demanded of a good responds to a change in the price of that good.

Substitutability

The degree to which one good or service can be replaced by another in consumption, affecting consumer choices and market competition.

Total Cost

The sum of fixed and variable costs incurred by a business in producing a certain level of output.