All of the Following Are a Potential Problems That Could

question 47

Multiple Choice

All of the following are a potential problems that could occur in the planning phase of a firm's strategic marketing process, except:

• A)Too much time and effort may have been spent on analysis of data.
• B)Planners and their plans may have lost sight of their customers' needs.
• C)Responsibility for planning and strategy development may be assigned to planners so that line operating managers feel no sense of ownership in implementing plans.
• D)Plans are based on great assumptions.

---

Definitions:

Antipyretic

A type of medication or substance that reduces fever.

Sepsis

A life-threatening condition caused by the body's response to an infection, leading to tissue damage, organ failure, and potentially death.

Milligram

A unit of mass equal to one thousandth of a gram.

Milliliter

A unit of volume in the metric system, equal to one thousandth of a liter, commonly used to measure liquids.