Value-Based Planning Combines Marketing Planning Ideas and Financial Planning Techniques

question 158

Multiple Choice

Value-based planning combines marketing planning ideas and financial planning techniques to assess how much a division or a strategic business unit (SBU) contributes to:

• A)the price of a company's stock (or shareholder wealth).
• B)realizing important societal needs.
• C)the elimination of cannibalization.
• D)benchmarking efforts.

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Definitions:

Market Value

The current price at which an asset or service can be bought or sold.

Downsizing

Downsizing refers to the reduction of a company's workforce or the scaling back of its operations to decrease expenses and increase efficiency.

Informal Style

A casual or relaxed manner of communication, often characterized by personal expressions and the absence of strict adherence to grammatical rules.

Gatekeeper

The audience with the power to decide whether your message is sent on to other audiences.