A Sales Plan Is A

question 151

Multiple Choice

A sales plan is a:

• A)method of determining a fair and equitable compensation plan that considers more than simply sales revenue; it includes a weighted system for different types of items or different sized territories to cover.
• B)statement describing what is to be achieved and where and how the selling effort of salespeople is to be deployed.
• C)formula-based method for determining the size of a salesforce that integrates the number of customers served, call frequency, call length, and available selling time to arrive at a salesforce size figure.
• D)method of identifying the target market that most closely meets the special skills of the salesforce.

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Definitions:

Utility Function

A mathematical representation of how a consumer ranks different bundles of goods according to the levels of satisfaction they provide.

Marginal Rate of Substitution

The rate at which a consumer can give up some amount of one good in exchange for another good while maintaining the same level of utility.

Good X

A placeholder term that can refer to any commodity or product under consideration in an economic model or context.

Good Y

Typically refers to a variable representing a particular good or service in economic models.