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According to the text, the main driver why public relations departments are using social media is because consumers:
Piaget's Cognitive Theory
A theory of cognitive development that outlines how children's abilities to think and reason evolve through four distinct stages as they grow.
Adolescence
A transitional stage of physical and psychological development that generally occurs during the period from puberty to legal adulthood.
Discrimination
Unjust prejudicial treatment of different categories of people, especially on the grounds of race, age, sex, or disability.
Ethnic Culture
The shared customs, traditions, values, beliefs, and identity within a group of people who identify with each other based on common ancestral, social, cultural, or national experiences.
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