Frequency Is Defined as The

question 4

Multiple Choice

Frequency is defined as the:

• A)average number of times a person in the target audience is exposed to an advertisement.
• B)total number of times an advertisement is broadcast on network and cable television or radio.
• C)number of different advertisements, sales promotions, or publicity events in a promotional campaign of a marketing program.
• D)number of times an advertisement must be shown before a given percentage of the audience can recall key points of information.

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Definitions:

Transformational Leader

A type of leadership where the leader works with teams to identify needed change, creating a vision to guide the change through inspiration and executing the change in tandem with committed members of the group.

Innovative

Refers to something featuring new methods; advanced and original.

Transformational Leaders

Individuals who inspire and motivate followers by fundamentally transforming their attitudes and beliefs, aiming to improve both individual and organizational performance.

Question Assumptions

The practice of critically evaluating the taken-for-granted beliefs or premises underlying actions, decisions, or viewpoints.