Portfolio Tests

question 31

Multiple Choice

Portfolio tests:

• A)present a panel of consumers with an ad and ask for their reactions concerning the ad's effectiveness, appeal, etc.
• B)present a panel of consumers with an ad for a limited period of time. The ad is then removed, and the respondents are asked to recall as much pertinent information as possible.
• C)place a test ad in the midst of other ads and stories, instruct consumers to look at the ads and stories, and then ask consumers questions about what was seen.
• D)present consumers with a sample of a product and several different advertisements for the product. They are asked to select the one they think is most effective and explain why.

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Definitions:

Joint Arrangement

A contractual arrangement in which the parties involved have joint control over the decision making in relation to the joint arrangement.

Joint Control

A situation in an arrangement where two or more parties have agreed to share control over the strategic financial and operating decisions of an activity.

Operating Policies

The rules or guidelines that govern the daily functioning and decision-making processes within an organization.

Significant Influence

The power to participate in the financial and operating policy decisions of the investee, but not control or joint control of those policies.