Institutional Advertising Can Take All of the Following Alternative Forms

question 115

Multiple Choice

Institutional advertising can take all of the following alternative forms EXCEPT:

• A)competitive institutional ads.
• B)product institutional ads.
• C)reminder institutional ads.
• D)pioneering institutional ads.

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Definitions:

Substitution Effect

The economic principle that as prices rise, consumers will replace costlier items with less expensive alternatives, holding the utility they receive constant.

Manufacturing Wage Rates

The amount of remuneration or earnings per unit of time by workers in the manufacturing sector.

College Graduate

An individual who has successfully completed a degree program at a college or university.

High School Graduate

An individual who has successfully completed the course of study at a high school, receiving a diploma or certification.