Frequency Is Defined as The

question 4

Multiple Choice

Frequency is defined as the:

• A)average number of times a person in the target audience is exposed to an advertisement.
• B)total number of times an advertisement is broadcast on network and cable television or radio.
• C)number of different advertisements, sales promotions, or publicity events in a promotional campaign of a marketing program.
• D)number of times an advertisement must be shown before a given percentage of the audience can recall key points of information.

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Definitions:

Information Overload

A condition where an individual is exposed to more information than can be processed, leading to overwhelm or decision-making paralysis.

Information Richness

The amount and depth of information that is transmitted in a communication medium or message.

Gender Differences

The distinctions in characteristics, roles, behaviors, and biological attributes typically associated with males and females.

Communication Barrier

Any obstacle that impedes the exchange of information between individuals or groups, hindering effective communication.