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The headline of a General Motors advertisement in the Reader's Digest magazine reads, "I believe these kids will make great engineers. Now I've got to make them believe it." The ad shows an engineer surrounded by seven young people. The ad copy talks about how General Motors believes the more the company puts into the
Community, the more society will get out of the community. This advertisement is an example of a(n) :
Hermann Rorschach
A Swiss psychiatrist known for creating the Rorschach inkblot test, a projective psychological test measuring underlying thought disorder and personality structure.
Meaningless Inkblots
Images without inherent meaning used in psychological tests (e.g., Rorschach test) to explore individuals' perceptions and thought processes.
Self-actualized People
Individuals who have realized and fulfilled their potential and capabilities, achieving their personal maximum.
Maslow
Refer to Abraham Maslow, a psychologist known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization.
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