An Ad for an International Consulting Firm Was Intended to Communicate

question 133

Multiple Choice

An ad for an international consulting firm was intended to communicate the company philosophy - that you can be big and nimble at the same time - rather than sell any one particular service provided by the company. The ad is an example of _________advertising.

• A)advocacy
• B)pioneering
• C)competitive
• D)reminder

---

Definitions:

Planning Budget

An estimate of the revenue and expenses over a specific period, used for setting financial goals and making strategic decisions.

Other Expenses

Costs not directly related to the core operations of the business, such as interest payments or loss from disposal of assets.

Oil Well Service

Services related to the maintenance, operation, and management of oil wells to optimize production and extend their productive life.

Flexible Budget

An adjustable budget that is sensitive to changes in levels of activity or the amount of volume.