Most Advertising Messages Are Made Up of Two Types of Elements

question 141

Multiple Choice

Most advertising messages are made up of two types of elements. They are:

• A)functional and persuasive.
• B)informational and persuasive.
• C)expository and persuasive.
• D)informational and creative.

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Definitions:

Resocialization

Resocialization occurs when powerful socializing agents deliberately cause rapid change in one’s values, roles, and self-conception, sometimes against one’s will.

Personality

The combination of characteristics or qualities that form an individual's distinctive character, including ways of thinking, feeling, and behaving.

Socialization

The lifelong process through which people learn the norms, values, behaviors, and social skills appropriate to their society.

Cultural Standards

The accepted values, norms, and practices that guide behavior and expectations within a specific culture or society.