The Use of Deceased Celebrities Such as John Wayne and Fred

question 164

Multiple Choice

The use of deceased celebrities such as John Wayne and Fred Astaire in commercials may:

• A)create a fear appeal.
• B)create a humorous appeal.
• C)avoid the possibility of the spokesperson's image changing.
• D)create a product ambiance that limits its appeal to older consumers.

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Definitions:

Specialized Activities

Tasks or projects that require specific skills or knowledge, distinct from general or routine operations.

Need For Power

A psychological drive that represents the desire to control or influence others.

Power Politics

A political strategy focusing on gaining and maintaining power within an organization or among nations, often through direct, assertive tactics.

Assertiveness

The quality of being self-assured and confident without being aggressive, in order to honestly express one's opinions and needs.