For Marketers, the Primary Objective of Coupons Is To

question 203

Multiple Choice

For marketers, the primary objective of coupons is to:

• A)encourage new product trial.
• B)increase trial and retaliate against competitor's actions.
• C)encourage present customers to buy more, and minimize brand switching behaviour.
• D)stimulate demand.

---

Definitions:

Acid-Test Ratio

A financial metric used to evaluate a company's ability to pay off its current liabilities without relying on the sale of inventory.

Dividend Payout Ratio

A financial metric that shows the portion of a company's earnings paid out to shareholders as dividends.

Return on Assets

A financial ratio indicating how effectively a company is using its assets to generate profit.

Earnings Per Share

Earnings per share (EPS) is a financial metric that divides a company's profit available to common shareholders by the average outstanding shares, indicating the amount of money shareholders would receive for each share owned if all profits were distributed.