Which of the Following Statements About Unaided Recall Post-Tests Is

question 83

Multiple Choice

Which of the following statements about unaided recall post-tests is true?

• A)With unaided recall post-tests, additional product information, product samples, or premiums are offered to an ad's readers or viewers, and ads generating the most inquiries are presumed to be the most effective.
• B)Unaided recall post-tests involve studies such as controlled experiments and consumer purchase tests.
• C)In an unaided recall post-test, respondents are asked questions to measure changes in their attitudes after an advertising campaign, such as whether they had a more favourable attitude toward the product advertised.
• D)With unaided recall post-tests, a question such as, "What ads do you remember seeing yesterday?" is asked of respondents without any other prompting to determine whether they saw or heard advertising messages.

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