Which of the Following Statements About Attitude Tests Is True

question 19

Multiple Choice

Which of the following statements about attitude tests is true?

• A)With attitude tests, additional product information, product samples, or premiums are offered to an ad's readers or viewers, and ads generating the most inquiries are presumed to be the most effective.
• B)With attitude tests, a question such as, "What ads do you remember seeing yesterday?" is asked of respondents without any other prompting to determine whether they saw or heard advertising messages.
• C)In an attitude test, respondents are asked questions to measure changes in their attitudes after an advertising campaign, such as whether they had a more favourable attitude toward the product advertised.
• D)Attitude tests involve studies such as controlled experiments and consumer purchase tests.

---

Definitions:

Correlation Coefficient

A statistical measure that indicates the extent to which two or more variables fluctuate together, ranging from -1 to 1.

Practicality

The degree to which something is realistic, feasible, or can be practically applied or implemented.

Format And Readability

Criteria evaluating how text is organized and presented for ease of reading and understanding.

Content Validity

A measure of how well test items represent the domain they're intended to assess, ensuring the test is comprehensive and relevant.