For Marketers, the Primary Objective of a Deal Is To

question 63

Multiple Choice

For marketers, the primary objective of a deal is to:

• A)increase trial among potential customers as a retaliation against competitors' actions.
• B)extend a product's life cycle.
• C)encourage present customers to buy more, which should minimize brand switching behaviour.
• D)encourage new product trial.

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Definitions:

Linear Curve

A linear curve is a straight line graphically showing the relationship between two variables, with a constant slope and no curvature.

Slope

In mathematics, the measure of the steepness or incline of a line, expressed as the ratio of the vertical change to the horizontal change.

Scatter Diagram

A graph that shows points that correspond to actual observations of the x- and y-variables; a curve is usually fitted to the scatter of points to indicate the trend in the data.

Dependent Variables

Variables in an experiment or model that are expected to change in response to changes in the independent variable(s).